How to move your business online

Laveta Brigham

With the onset of the COVID-19 pandemic, more and more businesses are looking to move online. Customers are unable to venture out and take a look around shops, which is why having a strong online presence is now more important than ever. Moving your business online can generate a lot of revenue to help keep operations going during these troubled times, so here is what you will need to do.

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Buy a domain name

The first step in moving any business online is to select a domain; ideally, the name should have the same title as your business. You can use companies such as names.co.uk to find a domain. Buying a domain name is a huge step for a business, so make sure you consider it carefully before making this leap.

Create the website

Once you have your domain set up, you can start building your website. You will want to choose a reliable platform to host your content. Think about what you will need from your website before deciding on the platform and software you will use; for example, if you want to sell online, you will need an e-commerce website platform.

Design the website

When creating the website, you will want to think about the design. Using a website builder will give you a range of themes but it is best to go with something that is simple yet professional in the beginning. This enables you to add in customisations over time if you so wish. The design of the site should reflect the personality of your brand and should be easy for your customers to navigate.

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Decide what you are selling

Before you even begin to move your business online, you need to think about what you will be selling. Service-based companies won’t have to worry about factors such as shipping and storage, but brick and mortar stores will have to think about their inventory.

To start with, you will want to sell your best-selling items that are also light to ship. Have a good think about what your customers like to buy the most.

Conclusion

Staying offline as a business could mean you will fall behind your competitors in your market. Whatever the nature of your business, switching to online commerce could be what you need to keep the business running.

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